Designing a point of purchase display (POP) – that works for you
Part - 10
By: Scott Buchanan
Wire to Wire Manufacturing Ltd.
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What are the capabilities of the manufacturer of the display? Can they handle my requirements?
Who is the best manufacturer and where do I find them? This is the question that a lot of people out in the purchasing world are asking and there are plenty of choices. There are strictly display design houses out there that do not manufacture anything themselves. There are marketing companies that will design displays and graphics and have them manufactured and printed for you. There are project management companies that will put together the whole job for you. Finally, there are the manufacturers of the displays of all materials that have in-house capabilities to design. You will want to be confident that who you deal with is the right one for the job. What you want to see is some of there previous work, possible client lists, testimonials of their work. If they are as good as they say they are they will have these things and should be proud to share them with you. Where can we see some of the displays that they have designed and manufactured? How many displays are you going to require and do they have the capacity to handle the volume of the work in question?
Remember, it is going to be your product on display. You want to be just as proud of the display that your product is on as you are of the merchandise that is being displayed.
Now go out and get that display you have been thinking about.
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Please contact us at Wire to Wire with any ideas or questions you may have. Call us toll free in Canada and the United States at 1-866-760-WIRE(9473).